Interesting, but a magnet to go inside and spend?

Interesting, but a magnet to go inside and spend?

Someone, or a team of someones spent lots of time and money on this window concept. But what is it? Is it branding? Does it lead to dollars spent in the store? Does someone, somehow measure the effectiveness of such a display?

Interesting, but a magnet to go inside and spend?

Someone, or a team of someones spent lots of time and money on this window concept. But what is it? Is it branding? Does it lead to dollars spent in the store? Does someone, somehow measure the effectiveness of such a display?

Author: N2OO2

Journalist and journalism professor.

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